Dec 21, 2023
Becoming a Trusted Voice: Understanding the SARTO Method
Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions....
Nov 30, 2023
In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years.
Dan emphasizes the need for brands to understand their audience and learn from creators. Dan...
Oct 25, 2023
Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.