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Becoming a Trusted Voice with Mike Gonzalez

 

 

Mar 5, 2024

Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche.

This episode emphasizes how understanding and...


Jan 18, 2024

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration

Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can...


Dec 21, 2023

Becoming a Trusted Voice: Understanding the SARTO Method

Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions....


Nov 30, 2023

In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years.

Dan emphasizes the need for brands to understand their audience and learn from creators. Dan...


Oct 25, 2023

Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.