Your customers want the brands they love to understand what
they want, what they’re interested in, and what they believe
(both about themselves and the world). In this episode, I talk
about the 4 things every brand needs to create a personalization
strategy.
"Brand strategy is what you are about, a marketing
strategy is what you do to acquire and attract, but a
personalization strategy is what you do to keep customers for
life."
About the Podcast
Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.